5 Ways to Pitch Brands this Holiday Season
If you’re a content creator looking for ideas for the upcoming Christmas season, then consider pitching food brands! It can be an incredibly enriching experience, where you get to share your love of the product and festive season. Here are some tips on how to pitch food brands for the Christmas season:
Make sure you Understand the Brand and the Christmas & Holiday Season
Read up on the brand’s values and mission. Research the history of Christmas/holiday, its traditions, and modern-day activities. The more you understand how the brand celebrates and plans to leverage the holiday season, the easier it is to hone in your pitch and craft content that speaks to the season.
Brainstorm Ideas and Share a Few of Them
Don’t be afraid to be creative and think outside the box! Brainstorm content ideas, angles, and potential partnerships. Consider innovative holiday recipes, product reviews, gift guides, Christmas-themed tutorials, no-fuss entertaining ideas, holiday traditions, and festive décor- how can you make an interesting narrative while aligning it with the brand and season?
Reach out & Pitch Your Fave Brands
Research and identify your desired contacts at the food brand’s head office. Reach out via email, and make sure to attach your media kit and social media information and a couple samples of your work. You’ll want to make sure you include some of your ideas and content from your brainstorm in the initial email. Personalize your pitch as much as possible and include a budget for your project.
Follow Up
After you send your initial email, make sure to follow up if you haven’t heard back. Politely remind the contact person of your pitch and availability, and see if there is anything else you can provide.
Pitch Other Food Brands
Make sure you have a variety of food brands to pitch to! Don’t forget to keep following up in order to get responses, and make sure to diversify how you’re reaching out. Try to leverage different channels such as Instagram, Twitter, Pinterest and other blogs.
These tips can help you effectively pitch food brands as a content creator during the Christmas season. The key is to be creative and to make sure you’re being persistent with your follow-ups. With the right skill and attitude, you’ll be able to create meaningful and exciting content this festive season!