Video Content Tips for Dietitians
Are you a dietitian or nutrition expert looking for tips on creating the perfect food video content? Food video content is becoming increasingly popular among dietitians and nutrition experts, as studies show that viewers are more likely to engage with visual content than written content. Creating the perfect food video content can be tricky, but with these seven tips, you'll be ready to produce professional-grade food videos to attract and engage your audience.
Tip 1: Choose your equipment wisely.
Most smart phones these days produce high-quality content, in addition to a smart phone or professional camera, some other tools you may need include a tripod with an adjustable arm, some food backgrounds and props.
Tip 2: Take your time.
Don’t rush through the process of creating food videos. Think about what you want to include and be sure to focus on quality rather than speed. I like to create a shot list, a step by step list, of concepts I want to shoot to help me stay on track. In our course How to Create Captivating Food Videos - we walk you through exactly the types of concepts and steps you should focus on capturing which could save you valuable hours of your time, as well as ensure your videos are entertaining and support the brands you work for!
Tip 3: Use creative angles and compositions.
Experiment with different angles, such as overhead and from the side, to make your videos pop and look professional.
Tip 4: Focus on the script.
Writing a script or highlighting key messages in captions is key to creating a great food video. Outline what you want to cover and—most importantly—highlight the key facts you want to communicate.
Tip 5: Invite professionals or experts to collaborate.
Working with professionals or experts will add a level of authority to the video, which will make viewers more likely to engage with your content.
Tip 6: Ensure high-quality audio and visuals.
Audio and visual quality is extremely important to creating impactful and engaging food videos. Make sure that the visuals are crisp and clear, and the audio is strong and consistent. Take our Fast Track Food Styling or Food Photography Courses to help ensure your content looks professional and enticing.
Tip 7: Have fun and be creative!
Don’t be afraid to experiment and get creative when creating food videos. Experiment with different themes, styles, backgrounds, props and types of content to make it more interesting and engaging for viewers.
By using these seven tips, you’ll be on your way to producing high-quality, professional-grade food videos for your dietitian or nutrition expert business. With the right equipment, focus, and creative flair, your food videos will be sure to stand out from the crowd.